Who we are
A Kenyan firm that grew from trade into advice.
HAGRO Trading Limited was founded in 2013 in Bungoma, western Kenya. The name stands for Harnessing Africa's Growth and Resources Optimization, and the business has followed that sequence: growth first, in commodity trade, then the advisory practice that the trade made credible.
Our story
From a trading floor in Bungoma to programme delivery across the region.
HAGRO began by solving a plain problem: smallholder farmers in western Kenya were producing well and selling badly. We built the aggregation, the quality management and the buyer relationships that closed that gap, one commodity at a time.
What we learned doing it turned out to be scarce. Programmes and investors kept arriving with plans built on assumptions we could see were wrong, because we were buying in the same markets they were modelling. So we started being asked for advice, then for studies, then for delivery.
Today the consultancy practice leads, the trading and construction divisions continue to operate commercially, and our media arm documents the farmers behind all of it. We think that combination is unusual in this market, and we think it is why our work holds up.
[ADD A DATED MILESTONE TIMELINE]
The group
One group, three faces
HAGRO Trading Limited
The parent company. Consultancy practice, trade services, commodities, construction and agritech, and information services. Registered in Kenya, headquartered in Bungoma.
AOG Media
Africa On Go Media, founded 2025. Documentaries, cinematography, videography, photography, podcasts and livestreaming. The production capability behind our field documentation and communications deliverables.
africaongo.com
Smallholder Farmers
The documentary channel that profiles East African farmers with their real financial data. It is our public evidence base, our farmer relationship engine and our most direct link to the people our work is meant to serve.
Published on YouTube
Leadership
The people accountable for the work
A small senior team, deliberately. On our assignments the people named in the proposal are the people who do the work.
Hellen Nangila
Founder
[BIO AND QUALIFICATIONS]
Patricia Nasike
Head of Strategy
[BIO AND QUALIFICATIONS]
Antony Wamalwa
Head of Consultancy
[BIO AND QUALIFICATIONS]
Owen Wasonga
Head of Digital Media
[BIO AND PRODUCTION CREDITS]
Add a headshot for each person at 800 by 800 pixels, and a one line qualification tag. Funders read team pages, and a named qualification carries more weight than a paragraph of description.
What we believe
Four convictions that shape how we take work
A number should survive being checked
If we cannot show you where a figure came from, we will not put it in a report. This costs us occasionally. It is worth it every time.
Farmers are businesses, not beneficiaries
The people we work with make capital allocation decisions every season with imperfect information and real downside. Treat them as operators and the analysis improves immediately.
Delivery is harder than design
The bottleneck in East African agriculture is not ideas. It is execution in places that are far from the capital, in seasons that do not wait.
Local should mean accountable
Being a local firm is not a procurement category. It means we are still here when the programme closes, and the people we worked with can find us.
Looking for our credentials?
Registrations, compliance, references and the full capability statement are on the Work With Us page.